If you own a small business, one of the most effective ways to boost sales and expand your business is to display your drinks and other food items in an attractive way that is irresistible to customers. This is why a display refrigerator is a must!
However, there are many kinds of display refrigerators, and finding the best match could be rather complicated. Open-air merchandisers, for example, are specially designed for most smaller-scale businesses that sell food and drinks, and there are many models that are definitely worth considering if you are in the market for a display refrigerator.
In this article, we will discuss display refrigerators in general and why they are important for your business!
What is a Display Refrigerator?
A display refrigerator is a type of commercial cooler that is specifically designed to showcase your products while keeping them cool. The main difference between a display refrigerator and many other kinds of commercial refrigerators, like reach-in refrigerators or worktop refrigerators, is that a display refrigerator has transparent glass doors or open fronts. The purpose of the display refrigerator glass doors is to allow customers to easily view and access the items inside without having to open them.
Advantages of Having a Display Refrigerator
A display refrigerator is a huge advantage in a retail store, café, or convenience store where your products need to look appealing. It allows the customer to see your products clearly, which encourages impulse buying. Surveys show that nearly three out of four Americans make most purchases on impulse.
Here are five reasons why your business needs a display refrigerator.
5 Reasons Why Your Business Needs a Display Refrigerator
- A display refrigerator is equally effective at keeping goods fresh as any other commercial refrigerator, even perishable foods.
- A display refrigerator makes the shopping experience easier for customers. They can get decide faster, and get desired items quickly.
- Display refrigerators are also good for branding, which helps greatly, especially in a competitive market. They often have glass doors and internal lighting to highlight your products and make them more appealing.
- With a display refrigerator, especially a model with adjustable shelves, your products are organized and neatly presented, and customers can easily find what they need.
Types of Display Refrigerators
Not all commercial display refrigerators are the same. Though they are all meant to display goods, display refrigerators differ in size, design, and function. Glass-door reach in commercial refrigerators are perhaps the most common kind of commercial refrigerator, but there are also refrigerated deli cases and open-air merchandisers.
If you own a large business, you might want to consider a glass-door reach-in commercial refrigerator. Depending on your business's size, Wilprep has different sizes, ranging from 27-inch models to 52-inch models to 78-inch models.
If you own a small business, going for an open-air merchandiser would be much more practical.
Open Air Merchandisers
Of all the various types of commercial display refrigerators, open-air merchandisers are perhaps the best for small retail businesses, especially those that sell food. If you have ever been to a Family Mart, you are likely to have been compelled by the sumptuous food items displayed in their trademark open-air merchandisers.
Open-air merchandisers work for small businesses because they are designed with special features that match their needs. Here are some main features of Open-air merchandisers and why they would work for your business, too.
Main Features of Open-air Merchandisers
As the name implies, the front of an open-air merchandiser is open. This feature makes it easy for customers to grab items without having to open and close anything. In a high-traffic area, this ease of access is crucial for quick sales.
- The cooling technology of open-air merchandisers is pretty cool. They use an "air curtain" – a steady flow of cold air across the open front—which acts as a barrier to keep warm air out and cold air in.
- They usually have adjustable shelves that allow you to strategically place your products in the most appealing way. Remember—impulse purchases!
- Like other display refrigerators, open-air merchandisers often come with LED lighting to highlight products and make them look more appealing.
Overall, open-air merchandisers enhance convenience, boost sales for grab-and-go products, and attract more customers to your store.
Getting an Open-Air Merchandiser?
It is always advisable to get your equipment from a trusted supplier, and there is no supplier more trusted than Wilprep’s Kitchen. Moreover, this end of year 2024, Wilprep is giving out an amazing discount on all commercial equipment, including open-air merchandisers. With the Black Friday discount, you can get up to 50% off on any (or all) of the following commercial open-air merchandisers.
Wilprep’s best Open-Air Merchandisers
Vertical Air Curtain Merchandiser
This Vertical Air Curtain Merchandiser from Wilprep stands 24 inches and offers a total capacity of 8.1 cu. ft. In addition to being effective at cooling and displaying your products, it is also small and portable and offers an attractive presentation.
This open-air merchandiser showcases your products front and center while offering effortless access that encourages quick, on-the-go purchases. Here are five features that make this model perfect for your small business.
Main Features
- The cooling system comprises a top-quality compressor and a pull-down night curtain to ensure your items stay fresh and cold at 30-46°F with minimal energy costs.
- This refrigerator features 3 height and tilt adjustable shelves to hold canned soda, bottled water, beer, yogurt, or pre-packaged sandwiches.
- With the built-in LED lighting, your products basically sell themselves.
- It is built with robust 430 stainless steel, which is durable and easy to clean.
- Certified by ETL and ETL for safety and quality
Bigger Options?
If the 24-inch model does not exactly suit the size of your business, Wilprep has bigger models to choose from with the same features, except bigger and better as the models progress. Here is a summary of all the available options you have, from smallest to biggest.
The 27-inch Vertical Open Air Curtain Merchandiser Refrigerator
This model is 27 inches tall and has a total volume of 6.7 cu. ft. Its two adjustable shelves allow you to display soda cans, beer bottles, fruit cups, yogurts, and other items. Here are some features of this model.
Main Features
- A built-in bottom evaporator that automatically removes excess humidity and allows you to easily monitor & adjust the fridge's temperature (30-46°F).
- Even more LED lights for an attractive display of goods
- Sturdy and protected, crafted with robust 430 stainless steel construction and fortified by double-layer tempered glass.
- Holds esteemed certifications, including ETL and ETL Sanitation, ensuring quality and safety standards.
36" Vertical Air Curtain Merchandiser with 12.2 cu. ft. Volume
This open-air merchandiser is a replica of the first two, except it is double in size, offers more shelves, and the features are more advanced. It has a total volume of 12.2 cu.ft 3 height and tilt adjustable shelves, built with robust 430 stainless steel and reinforced with double-layer tempered glass.
Remember that it also offers an energy-efficient cooling system, is easy and durable to clean, and is certified for safety and sanitation.
Wilprep’s Biggest Models
39" Vertical Open Air Merchandiser Refrigerator 13.4 cu. ft. Capacity
Maximize your display possibilities with 3 adjustable shelves and a 13.4 cu. ft. volume, perfect for soda cans, beer bottles, fruit cups, yogurts, and pre-packaged sandwiches. Ideal for convenience stores, grocery stores, cafes, and more!
The built-in bottom evaporator automatically removes excess humidity, maintaining ideal conditions. The LED display and intuitive control panel make it easy to monitor and adjust the fridge's temperature (30-46°F) for optimal preservation.
47" Vertical Air Curtain Merchandiser with 12.2 cu. ft. Volume
Wilprep's 47"vertical open-air merchandiser showcases your products front and center while offering effortless access that encourages quick, on-the-go purchases. It is ideal for convenience stores, cafes, shops, and supermarkets. This air curtain refrigerator's quality compressor and pull-down night curtain ensure your offerings stay fresh and cold at 30-46°F with minimal energy costs. Digital controls make temperature adjustments a breeze!
Get a Bonus From Wilprep!
Wilprep is offering an amazing Black Friday discount on all commercial equipment, including commercial convection ovens. With the discount, you can get up to 50% off on whichever of the above models best suits you.
Click on any product links above, or refer to Wilprep Kitchen’s official discount page.
Also, more bonuses are coming up during the Christmas period and the New Year. Remember to stay subscribed to Wilprep, and you can check out some informative blogs, including how to clean your commercial refrigerator and display items properly in a commercial refrigerator.
